Mandate | Ocean Choice International


Ocean Choice International is headquartered in Canada’s most easterly province, Newfoundland & Labrador, and has a strong presence throughout Canada's Atlantic region.

We believe our responsibility to the oceans that surround us goes far beyond traditional sustainability initiatives and requires ingenuity and innovation. That is why we’ve taken an active role in supporting new technologies to minimize fisheries impact, participate in the collection of marine data for further scientific research and development, and engage in discussions around quota and fishery practices.

In fact, sustainability has been an important part of our corporate culture since we first opened our doors. It’s been part of our mission statement since day one, which you can read below. Simply put, we know our ocean, and take pride in our responsibility for its future.

Mission Statement

We aspire to be a leader in the fishing industry. We are committed to deliver highest quality and best value products to our customers; we promise best possible returns to fishers consistent with conservation of the resource and our responsibility to the marine environment. We will be relentless in our pursuit of success.

OCI has also taken crucial steps in improving our fishing practices. We never fish during sensitive marine cycles, such as spawning season, and we use new technology designed to exclude non-directed and smaller fish.

We support the certification of our fisheries by accredited agencies, including the Marine Stewardship Council (MSC). More than two-thirds of Ocean Choice’s substantial quota and raw material base will soon be under the globally recognized MSC list of sustainable fisheries. We have the largest volume of MSC certified seafood in Canada.

We consult regularly with all levels of government, researchers and other stakeholders in our fisheries. We do all of this so that future generations of harvesters, processors and consumers will be able to enjoy the bounty of our oceans. We’ve been successful so far, but know we can never truly stop.

The ocean is our future, and we take our responsibility to that future seriously.