Ocean Choice expands United States sales team with a focus on growth

September 16, 2022

To facilitate growth in key markets in the United States, Ocean Choice is pleased to announce that Thom Duncan has joined Ocean Choice in the new role of Director of Sales for the United States.

“Over the last several years, we have seen an increase in demand for our wild-caught seafood in North America, at both retail and foodservice,” said Martin Sullivan, CEO Ocean Choice. “It makes strategic sense to expand our in-market sales representation in the United States, especially as we grow our retail and shelf-ready capability with the addition of our new distribution and retail packaging facility that is set to launch early next year.”

Working alongside Ocean Choice’s existing North American sales team, and reporting to Chris Curran, VP Sales & Marketing – North America, who is based at Ocean Choice’s head office in St. John’s, Newfoundland and Labrador, Canada, Thom will apply his knowledge and expertise to grow Ocean Choice’s presence throughout the United States. Thom’s sales office is based in Georgia.

“The United States is an important market for Ocean Choice, especially as seafood consumption in key markets is increasing as consumers eat more seafood as a healthy alternative to land-based protein,” said Blaine Sullivan, President, Ocean Choice. “Thom brings with him a wealth of knowledge and experience of the seafood sector, including food service, E-Commerce, and retail sales that will complement our established North American sales team while helping Ocean Choice continue to grow in these spaces.”

Ocean Choice is a vertically integrated harvesting, processing, and marketing company with a fleet of five offshore vessels and five processing facilities. The Company has sales offices around the world, including sales personnel based in key North American cities. Ocean Choice sells a diversified range of species including snow crab, flounder, scallops, and a variety of other wild North Atlantic species to a range of customers throughout the United States.

“It has been a busy couple of weeks meeting with the Ocean Choice team,” said Thom Duncan, Director of Sales – US. “I have also had the opportunity to have initial sales discussions with customers. In the two weeks since joining Ocean Choice, it has quickly become clear that Ocean Choice’s wide variety of sustainable seafood and vertical integration from sea to plate is extremely attractive to customers as they seek consistent supply of sustainable seafood options.”